The Story

This all started during Covid. I’d been collecting skateboards for years — not because I’m a great skater (I’m not), but because I genuinely love skate decks. The shapes, the graphics, the culture.

Let’s be honest: I love skateboards more than skateboarding. Controversial maybe, but true.

Over time, I noticed a real drop in the quality of boards being released. The final straw was a Hasoi reissue — poor wood, poor finish. And I remember saying out loud:

“I could make better than this in my garage.”

That moment changed everything.

I designed my own press on a scrap of paper and took it to a local fabricator. I sourced 100% Canadian maple veneers, tested countless glues and pressing methods, and slowly refined the process until it worked — properly.

I’ve always believed that if something matters, it’s worth doing yourself. This has been one of the biggest learning curves of my life, but it’s also given me complete creative freedom: to build boards the way I believe they should be made, and to help others bring their ideas to life.

The Process

Every board is made by hand, start to finish.

The build

Custom-built press
1-tonne concrete mould
Carefully sourced materials

The board

Veneers sorted and cut by hand
Seven layers of 100% Canadian maple
Pressed for 24 hours
Cured for a minimum of 30 days
Centred and drilled to the desired wheelbase
Hand-drawn templates (no router tables — ever)
Hand-cut, sanded, and edged
Stained to the desired colour
Lacquered and screen printed
Varnished and finished with three final lacquer coats

Each stage involves extensive hand sanding to ensure the board looks, feels, and rides exactly as it should.